Future Play Design Challenge

A global design challenge for entrepreneurs


Listening to the voice of consumers, here children and youth, helps companies to gain market insight which they can use to provide better quality experiences and increase revenue.

Co-creation with children is a way to customize product solutions to children's needs, perspectives, and dreams for the future of play - but it is also an ethical way of bringing new products into the world.

The purpose of the Future Play Design Challenge is to encourage and inspire entrepreneurs to practice ethical co-creation with children and involve them in design activities. A specific theme for the challenge will be selected each year.



All applicants for the Future Play Design Challenge will be assessed by acknowledged industry and research professionals within playful learning, children's development, and understanding of children and youth as consumers within innovation and marketing, as well as a youth jury to ensure the co-creation strategies are ethical and meaningful. The winner will receive a 6-months' customized mentorship with CoC Playful Minds and LEGO Ventures, who will help the winner build competencies and mature the concept in co-creation with children.

The theme of 2022

"Ethically co-creating the next generation of sustainability and climate play together with children and families"


Learn more about the challenge at the Future Play Design Challenge website www.futureplaydesignchallenge.com

Need inspiration?

The theme of 2022 is "Ethically co-creating the next generation of sustainability and climate play together with children and families".

Do you want to learn more before applying?

Perhaps the following academic report about children's attitudes towards sustainability and climate change can be helpful.

Download the report

Or have a look at this report from Family, Kids & Youth.

Download FK&Y report

Contact Maria for more information

Maria Kümpel Nørgaard
VP, Head of Future Play Design Challenge, PhD & PostDoc

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